• City Profile
  • Climate
  • Scenic Spots
  • Traffic
  • Food
  • Special Offers

Seoul, capital of ROK, is the largest city in Korean Peninsula and ROK, and the seventh largest city in the world. Located in the middle of the Korean Peninsula and nestled in a basin, Seoul, through which the Hangang runs, is ROK's political, economic, cultural, and educational center, and the traffic hub for sea, land, and air transportation in the country. Also, it is reputed as the world most prosperous and modernized metropolis and one of the world-famous tourist cities.

Travel Guide

Alias: Hansung

Climate: temperate monsoon climate

Language: Korean language

Telephone Code: 82(Country Code)

Currency: KRW


  • Embassy of the Republic of Korea

Add.:Ta Yuan Diplomatic Office Building, Beijing Dong Zhi Men Wai Jie, No. 14, Liang Ma Nan Lu, Chaoyang District,



  • Consulate General of the Republic of Korea in Xi'an 

Add.:19F, HIBC, 33#Keji Road, GaoXin HI-Tech Industries Development Zone Xi'an, Shaanxi, China




  • Consulate General of the Republic of Korea in Wuhan

Add.:SPD Bank Tower, No.218,Xinhua Avenue,Hankou,Wuhan



District:Hubei, Hunan, Jiangxi, Henan

  • Consulate General of the Republic of Korea in Chengdu

Add.:19F Paradise Oasis Mansion, No.6, Xia Nan Da Jie Avenue, Chengdu, Sichuan



District:Sichuan, Chongqing, Guizhou, Yunnan

Consulate General of the Republic of Korea in Shenyang

Add.:No. 37, South 13 Latitude Road, Heping District, Shenyang, Liaoning, CHINA



District:Liaoning, Jilin, Heilongjiang

  • Consulate General of the Republic of Korea in Guangzhou

Add.:NO.18, Youlin Road3, Chigang Consulate Area, Haizhu District, Guangzhou 510310, P.R.China

Tel:(86-20) 2919-2999

Fax:(86-20) 2919-2963

District:Guangdong, Guangxi, Fujian, Hainan

  • Consulate General of the Republic of Korea in Shanghai

Add.:60 Wan Shan Rd, Shanghai



District:Shanghai, Zhejiang, Jiangsu, Anhui

  • Consulate General of the Republic of Korea in Qingdao

Add.:101 Hongkong East Road, Laoshan District, Qingdao





ROK belongs to the continental climate. From the perspective of precipitation, it belongs to monsoon climate. ROK has four distinctive seasons all year round.


1. Apgujeong-dong

Geographic Location: Located in the downtown of Seoul

Introduction:The Gangnam-gu Apgujeong-dong, which was the first to mirror ROK's economic growth, was regarded as the economic, cultural, and fashionable center of Seoul, capital of ROK. Not only does the Apgujeong-dong bring together numerous international fashion brands' first ROK-based flagship stores, but also pools the upscale Galleria department stores and countless franchised fashion stores.

2. Lotte World

Geographic Location: 40-1 Located at 40-1, Sincheon-dong, Songpa-gu District of Seoul City

Situated in the downtown of Seoul, Lotte World is an entertainment place that integrates amusement with exhibition. In the Lotte World, you can find breathtaking entertainment events, cool skating rink, diverse performances, and folk customs museum, or enjoy leisurely walk along the lakeside. Due to this, the Lotte World is universally considered as a theme park full of happiness. Each year, more than 6 million person-times of visitors will come here for sightseeing, of which, foreign tourists make up 10% of all tourists. Thanks to its exquisite and ingenious natural lighting design, the Lotte World can receive tourists all year round.


The entire Seoul City is packed with metro lines, and tourists can purchase the one-off traffic card RF: Radio Frequency or T-money car to take the metro.


Food in Seoul is generally characteristic of Korean food, but also has a few particularities of its own. You will find the food neither spicy nor salty, and relatively quite mild; Although servings are relatively small, there is a wide variety, and the emphasis is definitely on the elegance of the dishes. Food culture also focuses on ceremony, with great emphasis being placed on etiquette; specialties include miso soup, pickles, rice soups, and barbecued meat.


This is a famous Korean specialty which makes use of a sophisticated range of ingredients – a 6-week-old broiler, carefully combined with more than 10 different types of Chinese medicinal herbs including ginseng, astralagus, angelica sinensis, lycium, and jujube; the resulting dish has a mild yet fresh taste, and is extremely nutritious; it is highly recommended throughout the year. The bird's stomach is stuffed with rice, so that you can both drink the soup and eat the rice soaked in it.

Recommended restaurant:Hwanghu Samgyetang

Address:Various restaurants spread around Seoul.


No discussion of Korean food could be complete without mentioning the country's famous barbecued meat. Even if it is still barbecued meat, the Korean version is very different from elsewhere. In Korean cuisine, the meat used for barbecuing is deliciously tender; you will also often see people in Korean eateries indulging in barbecue with chili and liquor. Wherever you look, you will see people taking a bite of meat and then a swig of liquor; this is the best way to appreciate Korean barbecue.

Recommended restaurant: Kang Ho-Dong Baekjeong

Address: 5-30 Changcheon-dong, Seodaemun-gu, Seoul.


Also known as stone pot bibimbap, this is a rice dish unique to Korea. First invented in Gwanju, it has since become an iconic Korean dish. The stone pots are actually thick black, ceramic cooking pots which can be placed directly on to the stove to cook; these retain the heat well, enabling diners to relax and enjoy their meal at ease, without worrying that the rice will cool. The vegetable content of the dish varies, and the most appropriate seasonal vegetables are usually added.

Recommended restaurant:Gogung Jeonju Bibimbap

Address: 12-14 Chungmuro 2-ga, Jung-gu, Seoul.